Let’s Learn Google Analytics – Lesson 6

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Guided Tour of the Google Analytics interface (This is a slightly modified copy of Learning Google Analytics available here: https://support.google.com/analytics/answer/6382998) Account/Property/View switcher If you have multiple accounts, properties, or views set up, you can easily switch between them by clicking on the pulldown menu with the title of your View in the upper-left corner. When […]

Let’s Learn Google Analytics – Lesson 5

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Set up Account Views with Filters (This is a slightly modified copy of text available at https://support.google.com/analytics/answer/6382981) To see what views are currently available for a property, click the “Admin” tab at the top. Then, under View, click “View Settings.” You can see that when you first create a property, Analytics automatically sets up an unfiltered […]

Let’s Learn Google Analytics – Lesson 4

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Setting Up  Google Analytics Account (This is a slightly modified copy of the text that accompanies a Demo available at: https://support.google.com/analytics/answer/6385361) You can use your standard Google account to access Google Analytics. If you don’t have an account, you can create one by going to the Google Analytics website at: analytics.google.com. If you don’t already have […]

Let’s Learn Google Analytics – Lesson 3

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The Analytics account structure (This is a slightly modified copy of Google’s own Google Analytics for Beginners course material available here: https://support.google.com/analytics/answer/6382993) Now that we know how data gets collected, let’s look at how Google Analytics accounts are organised. All of your Google Analytics accounts can be grouped under an optional “Organisation” . This allows you to […]

Let’s Learn Google Analytics – Lesson 2

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  The process of collecting Analytics data (This is a slightly modified copy of Google’s own Google Analytics for Beginners course material available here: https://support.google.com/analytics/answer/6383007) For someone who’s never used Google Analytics, how does it work exactly? Google Analytics is a platform that gathers data about visitors to your website and compiles it into useful reports. So […]